Use Alt Tags in Images 

As you’re adding images, include text in the alt tags that describes the image, but also includes your main key word. As with the other tags and formatting tips, this will help with ranking. 

Use Your Keywords in the Text 

Last but not least, give your post a quick scan and make sure you’ve used your keyword several times in the main body of your post. Again, it’s important to strike a good balance here. Don’t overdo it, but also don’t forget to include it. In a 400+ word article like this, using the keyword about 3 times is a good general rule of thumb.